Hailey Axton
Hailey Axton
Hailey Axton
Assistant Design Director
Assistant Design Director
Graphic Designer /
Assistant Design Director
Experience
Experience
Experience
Assistant Design Director
Product Designer, Framer
Product Designer, Framer
MonarchDIRECT
November 2023 - Present
● Managed the maintenance and daily operation of 7100 and 6136 Konica Minolta Digital AccurioPress, ensuring
optimal efficiency, color accuracy and output quality
● Streamlined vendor communications and outsourcing, reducing turnaround time for apparel, promotional products,
and print materials by 20%
● Designed over 300+ logos, print materials, and branding assets for businesses across Southwest Florida, contributing
to a significant increase in brand visibility for key clients
● Developed and maintained strong client relationships by providing design solutions and proactive communication,
resulting in increased repeat business
● Collaborated with department leaders to defi ne project specifications, ensuring smooth execution and timely
delivery
● Mentored a team of designers, implementing productivity workflows that improved project turnaround times
● Consistently worked with the production team to get $70,000+ monthly out the door in production revenue
● Managed and cultivated relationships with high-end and VIP clients
As Assistant Design Director, my responsibilities may include collaborating with the Design Director to develop and implement new strategies, managing and leading a team of designers, and overseeing the creative processes.
• Responsible for maintenance and daily operation of a 7100 and 6136 Konica Minolta Digital AccurioPresses.
• Directed all outsource orders & vendor communications for apparel, promotional products & print items.
• Designed exceptional logos, print collateral, signage and branding material for hundreds of companies throughout Southwest Florida.
• Built exceptional rapport with high end clientele, being their main person of contact for all their business needs.
• Stellar coordination with department leaders on project specifications & debriefing.
• Providing mentorship, guidance, and support to ensure team members are motivated, working efficiently, and meeting project deadlines.
Graphic Designer
Graphic Designer
Graphic Designer
Peace River Shopper
2018 - 2019
As a Graphic Designer for Peace River Shopper, I am responsible for creating visually compelling and innovative designs for our weekly magazine. Including collaboration with a small team of realtors and business owners to develop advertisements that get sales.
• Drafted weekly layouts by changing typography, advertisements, image placement and
covers for a 40-80 page print magazine.
• Worked closely with clients to reach their advertising goals by advising the design process
and create a successful advertisement for our paper.
• Ensured that all advertisements were accounted for and met all hard deadlines before
submitting to preflight/press.
• Created weekly advertisements for some of the most well-known realtors and businesses within the area.
• Engaged with clientele/customers and aided when a sales representative was not available.
As a Graphic Designer for Peace River Shopper, I am responsible for creating visually compelling and innovative designs for our weekly magazine. Including collaboration with a small team of realtors and business owners to develop advertisements that get sales.
• Drafted weekly layouts by changing typography, advertisements, image placement and covers for a 40-80 page print magazine.
• Worked closely with clients to reach their advertising goals by advising the design process and create a successful advertisement for our paper.
• Ensured that all advertisements were accounted for and met all hard deadlines before submitting to preflight/press.
• Built exceptional rapport with high end clientele, being their main person of contact for all their business needs.
• Engaged with clientele and aided when a sales representative was not available.
Education
Education
Education
Charlotte Technical College - Digital Design I & II
Charlotte Technical College - Digital Design I & II
Charlotte Technical College - Digital Design I & II
2017
• Received ACA (Adobe Certified Associate) along with certificates in the Adobe Suite
including Photoshop, Illustrator, InDesign, Premiere, Animate, and DreamWeaver.
• Admitted into the National Technical Honors Society.
• Graduated with a 3.8 GPA & awarded 7 cords upon graduation.
• Received ACA (Adobe Certified Associate) along with certificates in the Adobe Suite including Photoshop, Illustrator, InDesign, Premiere, Animate, and DreamWeaver.
• Admitted into the National Technical Honors Society.
• Graduated with a 3.8 GPA & awarded 7 cords upon graduation.
Certifications
Education
Education
Webflow101 Certification Exam Issued: 5/6/23
Fundamentals of Graphic Design ID: PVV83B7WTQTU Calarts/Coursera
UX/UI Design Process and Principles Atheros Leaning
Webflow101 Certification Exam Issued: 5/6/23
Fundamentals of Graphic Design
ID: PVV83B7WTQTU
Calarts/Coursera
X/UI Design Process and Principles Atheros Leaning